Y. (Yuyao) Lu
Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Area of expertise: Environmental Communication; sustainable behavior change; mixed reality
Visiting address
- Nieuwe Achtergracht 166
Postal address
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Postbus 15791
1001 NG Amsterdam
Contact details
Social media
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Profile
Yuyao Lu is a PhD candidate at the Amsterdam School of Communication Research (ASCoR). She holds both a Bachelor's and a Research Master's degree in Communication Science from the University of Amsterdam. Yuyao’s research primarily focuses on environmental communication, with a particular interest in how emerging technologies, such as diminished reality and virtual reality, can encourage pro-environmental behavior. Her PhD project explores the potential of diminished reality as a tool for promoting sustainable consumption behaviors.
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Teaching
- Persuasive Communication
- Communication Research 3: Survey and Experiment
- Master Thesis Supervision
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Publications
2026
- Lu, Y., van Berlo, Z. M. C., Belleman, R. G., Meijers, M. H. C., & Smit, E. G. (2026). Designing and Refining Diminished Reality to Support Sustainable Food Choices: From Concept to Application. In M. C. tom Dieck, T. Jung, D.-I. D. Han, & J. Heller (Eds.), XR and metaverse: Proceedings of the 10th International XR-Metaverse Conference 2025, Maastricht, The Netherlands (pp. 509-521). (Springer Proceedings in Business and Economics). Springer. https://doi.org/10.1007/978-3-032-11983-4_38 [details]
Lu, Y., van Berlo, Z. M. C., Meijers, M. H. C., & Smit, E. G. (2026). The power of seeing less: Diminished reality for supporting consumer choice. International Journal of Human-Computer Studies, 215, Article 103880. https://doi.org/10.1016/j.ijhcs.2026.103880 [details]- Wolfers, L. N., Liu, J., Lu, Y., Möller, A. M., Billedo, C. J., Sungur, H., & Sumter, S. R. (2026). For women only? A gendered view on media-based guilty pleasures. Psychology of Popular Media. Advance online publication. https://doi.org/10.1037/ppm0000657
2025
- Meijers, M. H. C., Lemmens, J. S., Lu, Y., Newman-Grigg, E. R., Lan, X., Blanken, T. F., & Hendriks, H. (2025). Let’s talk about climate change: How immersive media experiences stimulate climate conversations. Journal of Environmental Psychology, 104, Article 102610. https://doi.org/10.1016/j.jenvp.2025.102610 [details]
- Messling, L., Lu, Y., & van Eck, C. W. (2025). Advocacy – defending science or destroying it? Interviews with 47 climate scientists about their fundamental concerns. Public Understanding of Science, 34(4), 479-494. https://doi.org/10.1177/09636625251314164 [details]
2025
- Lu, Y., van Berlo, Z. M. C., Meijers, M. H. C., & Smit, E. G. (2025). Less is more: Facilitating sustainable food choices through diminished reality. Paper presented at International XR-metaverse conference, Maastricht, Netherlands.
Prize / grant
- van Berlo, Z., Meijers, M., Smit, E., Lu, Y. & Belleman, R. (2025). Healthy Future Seed Grant. https://healthyfuture.uva.nl/en/shared-content/news/news/2025/03/new-seed-grant-project-immune-using-diminished-reality-to-navigate-healthie…
Media appearance
- Lu, Y. (17-12-2024). How to influence sustainable shopping choices [Web] Faculty of Social and Behavioural Sciences. How to influence sustainable shopping choices | How research is done | University of Amsterdam. https://youtu.be/UaKs_VT7q5Y?si=pSJIfakg2NklVlxw
This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list. -
Ancillary activities
No ancillary activities
Lu, Y., van Berlo, Z. M. C., Meijers, M. H. C., & Smit, E. G. (2026). The power of seeing less: Diminished reality for supporting consumer choice. International Journal of Human-Computer Studies, 215, Article 103880.