This interdisciplinary collaboration seeks to reduce choice overload and make healthy food choices more salient by utilizing a mobile application that leverages diminished reality technology and Nutri-Score labels. The app selectively reduces the visibility of products that do not have a positive Nutri-Score, helping consumers focus on healthier alternatives. The team’s goal is to empower consumers in the face of overwhelming food environments and improve public health by making healthier dietary decisions easier and more accessible.

The project draws expertise from the fields of informatics, communication science, and medicine to create a scalable solution that can be widely distributed, with the potential for future customization based on individual dietary needs. The IMMUNE project uses technology for public health, combining academic methods with practical, user-driven applications.

Research team:

• Joey G. van der Kaaij, Faculty of Science (FNWI)
• Prof. Dr. Joline Beulens, Faculty of Medicine (Amsterdam UMC)